KARL LAGERFELD IKON POP-UP 2025 VIDEO SERIES

May 16–26, 2025 | Seongsu, Seoul

To celebrate its legacy since its 1981 debut, KARL LAGERFELD opened a bold, immersive pop-up experience in the heart of Seongsu, Seoul.

The space showcased the brand’s iconic design ethos through two key lines — the expressive Karl Lagerfeld Collection and the conceptual Icon Collection, which transforms Karl himself into a fashion motif. Visitors explored an atelier-inspired installation, along with the brand’s signature white shirt reimagined as a sculptural art piece.

Creative Silver led the production of all media content for this event, including photography, video coverage, and digital storytelling. Our team captured the spatial design, key installations, and visitor experiences — building a visual archive that extended the brand’s presence beyond the event itself.